Sony Bravia Light Grafitti
The Sony Bravia is being promoted in Australia in Light People, a print advertising campaign featuring sporting light figures. Tennis, soccer and cricket players were created through the use of...
View ArticleDrowning in Drink
The Royal Life Saving Society Australia in Perth launched its centenary year in 2009 with a shock print advertising campaign designed to remind adults about the dangers of mixing alcohol with aquatic...
View ArticleJohn West Perfectly Cut
John West in Australia is building on the reputation of top canned fish brand with “Perfectly Cut”, a print advertising campaign photographed by Andreas Smetana. Salmon slices in the river and lake,...
View ArticleTelstra T-Hub and Alexander Graham Bell
Telstra in Australia has launched the new T-Hub touch screen landline phone with an integrated advertising campaign featuring Scottish inventor Alexander Graham Bell, the man who patented the telephone...
View ArticleCoke Burn in Films
Coca-Cola Europe is promoting Burn, the energy drink, with an integrated advertising campaign centred around short films “Ride”, “Playground” and “Peepshow”. The series tells the stories of real-life...
View ArticleBurn Still On the Edge
Coca Cola continues their advertising campaign for energy drink Burn with a print series shot in Mexico City by photographer Ben Stockley. The shots feature flaming trails acting as a metaphor for the...
View ArticleNavy Recruitment Submarines Surface
Australian Defence Jobs is running a recruitment campaign for the Royal Australian Navy focusing on the submariner career path. Print advertisements show submarines coming to the surface as the words...
View ArticleCommunity First Credit Union Flexible Bus
Community First Credit Union is running an advertisement on a “stretched bus” highlighting the flexibility of the company’s fixed rate home loan. The tag line, “We put your interest first”, appears on...
View ArticleVanish Lifts Stains
Vanish laundry liquid is being promoted in an outdoor campaign in which bus shelter ads appear to have real tanks built into them. A white shirt seems to be drifting in the water, with a cup, wine...
View ArticleJohn West Into the Woods
Simplot Australia has added a new level of excitement to the John West advertising campaign featuring the Bear vs Fisherman contest introduced with Kung Fu (2000) and Flying Tackle (2007). This time...
View ArticleThe Cavalry Has Arrived
Australian Defence Jobs is promoting the Army Aviation careers in an integrated advertising campaign featuring the ARH Tiger and S-70A-9 Black Hawk helicopters. “The Cavalry Has Arrived”, the tag line...
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